FOR BRANDS, CITIES AND PARTNERS PARTNERS

eRacing Super League (eRSL) is a new esports auto racing entertainment format built for brands, cities, venues and strategic partners.

It combines team-based virtual racing, city and destination circuits, live production and digital media into one scalable entertainment product.

A New Platform for Brands and Cities:

eRSL offers partners a way to connect with audiences through competition, stories and digital racing environments.

Events take place on virtual city and destination circuits, giving cities, venues and tourism partners a new way to showcase their identity through entertainment, media and esports auto racing.

For brands, eRSL provides:

  • visibility inside a new spectator sport entertainment format

  • digital integrations across racing, broadcast and social content

  • sponsor activations connected to teams, drivers and destinations

  • scalable exposure across Saudi, GCC and European markets

For cities and destinations, eRSL support:

  • destination visibility through digital racing environments

  • esports tourism and city marketing

  • youth engagement through positive competitive digital sport

  • new media content built around local identity and global audiences

“ESPORTS AUTO RACING IS BECOMING A NEW SPECTATOR SPORT ENTERTAINMENT CATEGORY.”

WHY THIS MATTERS 

eRSL sits in this space as a racing entertainment format built for competition, media and commercial activation.For partners

Modern sports entertainment is moving toward formats that are:

  • easier to access

  • easier to broadcast

  • built for digital communities

  • scalable across markets

  • able to create continuous stories around teams, drivers and places

eRSL sits naturally in this space, providing a turnkey racing entertainment product with strong storytelling and competitive depth.

It gives partners a way to connect with audiences through a format that combines racing, esports, storytelling and destination-based digital environments.

For cities, brands and strategic partners:

Cities and destinations need new ways to reach digital audiences and make tourism marketing more engaging.

eRSL supports this by turning partner locations into digital racing environments and media content that can be used across events, broadcasts and social channels.

eRSL addresses that gap with:

  • tourism marketing through esports auto racing content

  • destination visibility for younger digital audiences

  • sponsor activation inside entertainment media

  • new stories built around real locations

  • scalable content across Saudi, GCC and European markets

eRSL helps partners turn places, brands and audiences into a racing entertainment product.