CONTACT US
Interested in eRacing Super League?
For partnerships, drivers, teams, media or general enquiries, please contact us directly.
You can reach us through the team contacts listed above or by email:
Valtteri Leitola
Leading Innovator, founder
Valtteri is the founder of Intercontinental Sustainable Racing and the creator of the eRacing Super League concept.
He has more than 20 years of experience in entrepreneurship, entertainment, event services and broadcast-related production. His background includes B2B and B2C event operations, virtual racing concepts, motorsport media and the development of Finland’s first official virtual racing championship in cooperation with the Finnish ASN.
At ISR, Valtteri leads the company’s strategic direction, Saudi go-to-market execution, partner development and the global positioning of esports auto racing as a new spectator sport entertainment category.
+358 45 150 6869 FIN
+966 57 396 3804 KSA
Jari Vähänen
Industry advisor
Jari has worked in the gaming and betting industry since the early 1990s. He has held senior roles at Finland’s national gambling company and has extensive experience in betting-related business, digital development and international cooperation.
At ISR, Jari supports the company with industry insight related to betting-compatible competition structures, commercial models and regulated gaming markets.
Sampo Terho
Administration & negotiations
Sampo is Co-Founder of ISR and supports the company’s administration, governance and strategic negotiations.
He brings extensive experience from public leadership, having served as Finland’s Minister of Culture and Sports and as a Member of both the European Parliament and the Finnish Parliament.
Sampo combines governance experience with a long personal connection to sports, music, gaming and digital entertainment. At ISR, his role supports strategic partner discussions, public-sector credibility and the company’s development across Europe and the GCC region.
Joe Leitola
Social media automation manager
Joe Leitola helps eRSL turn racing moments, driver stories and event content into social media visibility.
His background combines marketing, social media automation and B2B/B2C sales. He has worked with creators and businesses to make content travel further across platforms and guide audiences toward the right channels.
At eRSL, Joe supports the systems that help racing content reach fans faster, more consistently and across multiple platforms.
Matias Laine
Sporting & Business Advisor
Matias is a former professional racing driver with experience across international formula racing series.
He brings ISR practical motorsport knowledge, driver perspective and business insight from outside the track. At ISR, Matias supports sporting development, competition credibility and partner discussions related to racing and performance.
Pekka Kaidesoja
PR and Motorsports partnerships advisor
Pekka is an experienced media and motorsports professional with over 30 years of work in television, journalism, production and public relations.
He has worked as a reporter, producer and executive producer for national and international broadcasters, including major sports and motorsport productions. His background also includes PR, communications and sponsorship-related work with rally drivers and motorsport figures.
At ISR, Pekka supports media positioning, PR, storytelling and motorsports-related partner development.
pekka@eracingsl.com
Nadim Mehanna
Executive brand ambassador & co- producer
Nadim Mehanna is an automotive media entrepreneur, producer and long-standing motorsport personality in the Middle East.
He founded and developed major motoring and multimedia productions in the region and has worked with international automotive brands, TV productions and high-end commercial media.
At ISR, Nadim supports regional visibility, automotive media positioning and co-production opportunities in the MENA market.