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Leading Innovator, founder
+358 45 150 6869
Marketing & event strategist
His Master-thesis evaluated the SIM Racing market in comparison to Motorsport and classical eSport. 25 years of experience in the event and marketing business is the foundation of this scientific work.
In several years in Formula 1, MotoGP, WRC and the Red Bull Air race he witnessed the potential of emotional engagement of sports.
Markus is the founder and co-owner of KEEN Solutions GmbH an Austrian and German Marketing and Event Hub, developing and executing marketing concepts and events in sports, culture and cooperative around the globe.
+43 664 88 675 240
PR and Motorsports partnerships
Pekka has worked in television and media for 30 years. He has been reporter, producer and executive producer for national and international broadcasters like olympics and world championships. He is spezialized for big international sport events, motorsport and cars among other topics. He has vast experience in public affairs, PR and communication.
He has worked 20 years in PR and marketing for for rally driver’s management and sponsoring. Pekka has excellent network in media both nationally and internationally. His clients in communication and PR has included Public Listed Companys, start-ups and World Rally Champions Tommi Mäkinen and Marcus Grönholm after they retired from racing.
+358 40 595 0903
Petri is the business development director and partner at Intercontinental Sustainable Racing Oy Ltd.
ISR is a global eracing entertainment platform with a 15 years legacy history of running eracing league operations on national TV channels + operating Race Cafe event facilities for online and physical events on national and international levels. ISR is a Web4 ready platform.
Petri has over 15 years of experience in executive roles within the mobile value added services, and within the leading gaming distribution company in the Nordics. He has also led cross media interactive TV services within over a dozen MENA countries in the early 2000’s. He has also been developing TV Game services (Hugo TV Game) that utilize interactive dial tone services since 1996. He has also been creating cross media services within South Africa as an award winning African startup entrepreneur. (DemoAfrica 2013 award by Microsoft, Nokia and IBM). He has also built two media production companies and he is currently a partner in three production companies.
+358 45 879 34 33
Exucutive brand ambassador & co- producer
Managing Owner of the MotorShow Multimedia Network, Nadim Mehanna is an Automotive Engineer graduated from Europe’s most prestigious Universities and Training Centers, he then graduated as TV and Film Director from Hollywood.
In parallel, and after a long racing career and driving schools including Formula One driving several times, he started in 1992 the first Motoring show in the Middle East. The year after, Nadim introduced Formula One to the Middle East, through special TV shows, he bacame to to be known as “Mister F1”. Nadim also helped in many ways the development of F1 in the Middle East as Journalist, Consultant, Test-Driver and most importantly as the most credible and most recognized motoring celebrity in this part of the world.
Nadim was also the global consultant of several multinational companies, he was also selected by the world’s most prestigious brands to host,
In 1999 Nadim founded NMPRO, which in no time became the cutting edge Production Company dedicated to handle upscale and high-end production for multinationals companies.
Since 2014, NMPRO became the reference in MENA regions for producing renowned TV Shows, complex TV commercials and extreme international events, with a big focus on high-end Drama Series, motion pictures Feature Films, Documentaries and e-gaming verticals of all types…
Saudi Arabian region, PR
Asim has a experince as a award-winning screenwriter, and a novelist 10 published book with global brands. Graduated from Vancouver Film School in 2011, majoring in writing for Film and TV, he also added MA Writing for Script and Screen from Falmouth University, United Kingdom. He published 10 books by Disney, Dark Horse,
iUniverse, 3rd action Comics, Kalemat, Alhudhud, Bookland and Culture Trends.
+966 54 033 35 41
Founder and Managing Director of Esports Capital Corp, a global bespoke esports consultancy focused on strategy and execution.
Esports& media advisor
Benjamin Kratsch is a seasoned media and marketing executive with 15 years worth of experience having worked in various senior positions in Online Media, Social Media Marketing, Content Marketing and TV productions across the globe.
He has built and marketed content products for IDG, Red Bull Media House and consulted on TV productions in the gaming and esports realm for NBC Universal and NBC Sports.
He has worked on marketing campaigns with brands like Samsung, Range Rover, Aston Martin, Red Bull F1 and others. Benjamin served as Creative Director and Executive Consultant for various corporations in tech, gaming and esports.
And on various events around the world, lately in Saudi Arabia on Gamers8 welcoming 3M visitors over 2 months with a huge series of music concerts, multiple entertainment and gaming venues as well as a 45M US-Dollar esports tournament series.