THE eRACING SUPER LEAGUE (eRSL) IS A TEAM-BASED ESPORTS AUTO RACING ENTERTAINMENT FORMAT CREATED AND PROMOTED BY ISR

eRSL brings together drivers, teams, virtual city and destination circuits, live production and digital media into one spectator sport entertainment format.

It is not only about driving fast laps. The format is built around three-driver teams, strategy, storytelling and audience engagement.

Races take place on partner-specific virtual city and destination circuits, creating new ways for cities, destinations and brands to appear inside racing entertainment content.

Our purpose is simple:
to make esports auto racing exciting, understandable and worth following for wider audiences.

“eRACING SUPER LEAGUE TURNS ESPORTS AUTO RACING INTO SPECTATOR SPORT ENTERTAINMENT.”

WHY DOES eRACING SUPER LEAGUE EXIST?

eRSL exists because virtual racing already has drivers, fans and communities — but it has not yet had a clear spectator sport entertainment format built for wider audiences.

eRSL fills that gap by:

  • creating structured, media-ready esports auto racing competitions

  • building the action around teams, strategy and driver stories

  • using partner-specific virtual city and destination circuits

  • turning racing content into entertainment for fans, brands and destinations

The goal is to make esports auto racing easier to understand, more exciting to watch and commercially stronger for everyone involved.

How it works

eRSL events are produced together with selected partners, venues, cities and destinations.

Each event uses a partner-specific virtual racing environment connected to a real location, brand or destination. These environments create new content, visibility and tourism marketing value for partners.

Drivers compete in structured team-based formats built for broadcast, analysis and storytelling.

The format is designed to support:

  • professional live and online competitions

  • broadcast and streaming content

  • sponsor and partner activation

  • audience growth through digital media

  • future expansion across Saudi, GCC and European markets

eRSL combines the intensity of racing with the structure of modern entertainment media.